Tuesday, May 31, 2011

Old Navy Launches Pride-Themed T-Shirts

Old Navy is jumping for the lavender dollar, as they started selling Pride-themed T-shirts yesterday, with 10% of the proceeds going to the "It Gets Better" Project.

"The T-shirts, which are priced from $7 to $14, bear the rainbow flag, a symbol of gay pride, and different messages, including 'Love Proudly' and 'Pride 2011.' 

"The retailer says the campaign honors Pride month and is part of its larger flag T-shirt collection. Old Navy is donating 10 percent of the proceeds to the 'It Gets Better Project,' an organization dedicated to preventing suicide among gay and lesbian youth." 


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