Monday, July 25, 2011

Vibrator "Food Truck" To Make Rounds In NYC

New York is well-known for their food trucks, but this is over the top.



Trojan, the well-known condom company, is promoting their line of vibe toys on July 28th and 29th this week by driving a "Food truck" around Manhattan, with free samples of condoms and vibrating cockrings being handed out.  There will be tests on iPad designed to match each prospective shopper with the best vibrator for their needs, as well as an on-site sexologist, Dr. Logan Levkoff, who will interview personalities in the field of sexual health.

"Fifty-three percent of women and 45 percent of men between the ages of 18 and 60 have used a vibrator during sexual interaction, according to a survey by Center for Sexual Health Promotion at Indiana University commissioned by Trojan. And 90 percent of women who have used vibrators agreed that vibrator use can enhance a woman's relationship with her partner.

"The stats are there, but still many people feel uncomfortable talking so openly about the topic. Levkoff said she anticipates some people will be nervous to approach the truck in public, but it's her job to let them know it's okay to talk about the subject in a fun and positive way.

"'The fact that it’s a "Trojan food truck" I think is going to be enough to make people say, "What on earth is that?" and draw people in,' she said. 'I’m hoping that broaching this conversation is going to be easier than most people anticipate, because this is really an entertaining way of having a conversation about something that is often portrayed as super clinical and scary or completely gratuitous, and this is nowhere near those two extremes.'"

While I'm not particularly fiendish for Trojan's products, good for them for such a sex-positive publicity stunt.  I've worked in sex shops off and on for years and find any chance to appropriately promote healthy sexual expression to be an important part of adulthood.  

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