Trojan, the well-known condom company, is promoting their line of vibe toys on July 28th and 29th this week by driving a "Food truck" around Manhattan, with free samples of condoms and vibrating cockrings being handed out. There will be tests on iPad designed to match each prospective shopper with the best vibrator for their needs, as well as an on-site sexologist, Dr. Logan Levkoff, who will interview personalities in the field of sexual health.
"The stats are there, but still many people feel uncomfortable talking so openly about the topic. Levkoff said she anticipates some people will be nervous to approach the truck in public, but it's her job to let them know it's okay to talk about the subject in a fun and positive way.
"'The fact that it’s a "Trojan food truck" I think is going to be enough to make people say, "What on earth is that?" and draw people in,' she said. 'I’m hoping that broaching this conversation is going to be easier than most people anticipate, because this is really an entertaining way of having a conversation about something that is often portrayed as super clinical and scary or completely gratuitous, and this is nowhere near those two extremes.'"
While I'm not particularly fiendish for Trojan's products, good for them for such a sex-positive publicity stunt. I've worked in sex shops off and on for years and find any chance to appropriately promote healthy sexual expression to be an important part of adulthood.
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